April 16, 2026 | Cologne, Germany - DeerRun, the smart home fitness equipment provider, is presenting its products in Europe for the first time at FIBO 2026, the world’s largest fitness and health trade fair in Cologne, on 16-19 April, Hall 4.2, Booth E35.
DeerRun’s market entry comes as demand for flexible fitness solutions continues to grow
across Europe, driven by increasing health awareness and changing living conditions. In
countries such as Germany, where many people live in small urban apartments, space-saving, high-performance and low-noise fitness equipment has become more relevant for home use.
As a leading home fitness brand in North America, DeerRun currently serves over 2 million users worldwide with its product range that includes treadmills, walking pads, exercise bikes, and rowing machines designed for home environments. The company focuses on space-saving design, quiet operation, and ease of use.
Its devices are connected to its PitPat propriety platform, which enables gamified fitness
content, social engagement, and real-time online competitions, and setting training goals.
DeerRun thus delivers AI-powered personalized training modules, global community
engagement, and a data-driven health management.
Unlike traditional hardware manufacturers, DeerRun positions itself as a technology company,having developed and integrated its own hard and software ecosystem, supported by independent testing laboratories and multiple patents.
To support its European expansion, DeerRun has established self-operated warehouses and after-sales centers in Düsseldorf, Germany, and Birmingham, UK, enabling delivery within only a few days. Also, DeerRun launched an industry-first “Try Before You Pay” service model. Consumers in Birmingham, UK can place orders online and enjoy free doorstep delivery and in-home trial service provided by the local team.
In addition to online sales, DeerRun plans to expand its offline footprint through a variety of offline experience touchpoints, including retail partnerships, collaborations accross industries, and directly operated stores. Thus making local partnerships and customer support capabilities a key part of its European strategy.
“Germany is key for DeerRun’s European market entry. Not only is it Europe’s largest fitness market, but also it displays an open mindset to our vision of exploring AI-powered sports through our PitPat app,” said Tex Yang, General Manager of DeerRun. “Our focus is on establishing local operations by providing accessible home fitness solutions, making fitness equipment social and fun.”
During the exhibition, visitors can experience the products and particiapte at the company’s booth.
About DeerRun
DeerRun develops connected fitness equipment for home use, combining hardware products with real‑time online competition and social engagement through its PitPat platform. The company operates mainly in North America and Europe.
Media Contact: Mr. Shi CHEN
Email: chenshi@deerrun.com
Website: https://uk.deerruntreadmill.com
Leave a comment
All comments are moderated before being published.
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.